3 reasons why you should invest in smart apps now!
December 20, 2016
Apps, apps, apps. We are continuously told to try a new app. Or maybe one of your friends became a startup entrepreneur and build a new mobile application with a fab team full of catchy titles like "Mighty Hustler" and "Chief Everything Officer". And they decided to build something close to Uber for dry cleaning... We have a lot of these stories and the mobile app economy could double in 2020 reaching $100 billion. So apparently there is still place for your app. But if you want to make money, focus on smart apps.
Automation technologies that use artificial intelligence will really hit the market big next year and change the way we interact with mobile devices:
1. Predictive analytics
Smart apps will proactively try to satisfy you in the current moment, in the now. This will not just be an add-on for brands, but a must for efficient retention and user understanding. Predictive analytics will improve the ability to realize trends and patterns, which leads to a better user experience. So basically, Tinder could actually find someone you are looking for.
2. Intelligent marketing automation
Automated campaigns using personalized parameters to increase user retention, ROI and save in acquisition costs will be largely used by mobile teams. This quality data will encourage mobile teams to automate personalized travel experiences using travel history, seasonality and price trends. There could be a travel app that designs your whole journey from your favorite destinations, to what airline you use, what prices you are willing to pay, what cars do you drive and even book a restaurant that fits your taste!
3. Chatbots & other conversational interfaces
Customer service is being constantly improved and we always look for a great service. Developers are working on services such as predicting bank balances and personalized mobile shopping via artificial intelligent communication. There has already been successful chatbot implementations, but unfortunately several not so good ones. This all comes down to the core technology like natural language processing, machine learning and artificial intelligence iterated multiple times to achieve learning.
Brands want one-on-one interactions and we want unique experiences. Smart apps are the answer by capturing rich data and delivering value in the moment to companies and to users. To us. Look for smart apps or people building something smart "appish" like. Find a way to join, be successful and make your New Year's resolution a reality. Finally.