Beer is the world's oldest (possibly dating back to early Neolithic or 9500 BC) and the most consumed alcoholic drink. It is the third most popular drink overall, after water and tea. I wish I've invented beer. Or just Corona and make everyone in my city a millionaire. Great gesture Antonio Fernandez and R.I.P.
How is this great cerveza produced?
The production of beer is called brewing. Brewing involves the fermentation of starches mainly collected from cereal grains such as malted barley, wheat, corn and rice. Usually the beer is flavored with hops, which adds bitterness and acts as a natural preservative. Other flavors such as fruits and herbs may be added to this magnificent sauce. The fermentation process causes a natural carbonation effect (the bubbles), though this is often removed during the process and is replaced by forced carbonation. Beer usually comes in between 4-6% of alcohol by volume, but it can vary from 0,5% to 20%. Try for eg. Houblon Chouffe from the stronger side. Pretty good stuff.
The mighty beer startup
The company IntelligentX has invented a beer-recipe algorithm that determines the exact amounts of water, hops, yeast and grain that should go to each beer. The company has made four flavors. And all of these are adjusted by the algorithm based on customer feedback. Yes, the perfect cold one made just for you. Every bottle has a website listed on it's label where you can go and answer questions on how good or bad the brew was. The levels of carbonation, bitterness and alcohol volume are changed based on how people are responding. Then, the algorithm produces the altered recipe every month by absorbing the feedback.
Why not change?
Most of the current brands on the market have just one recipe for their beer and it hasn't been changed for the past 60 years. Yes, traditions are good and we need to have the classics, but for companies to match customers changing needs, their products should be adjusted on the go. So why not improve your beer every now and then? This is what IntelligentX and its' AI named beer is all about. It is not about the technology, but it is about the customers needs. Your needs and satisfying your needs. Delighting your draft taste buds. AI beer for me please.
I like to believe that this kind of a business model is the future in consumer products. We, end users could affect and improve current products just the way we like them. This would solve pricing mismatching and customer dissatisfaction in the long term. Companies incorporating this strategy will get a head start in the consumer business and gain additional market share by increasing customer base and thus profits. How cool would it be to give feedback on coffee, chocolate, meals and even sporting equipment?